In 2015, I was fortunate enough to be a part of BuzzFeed’s Snapchat Discover launch. Over the next year and a half, I would eventually lead a team of 6 video producers focused on the platform, producing the most watched video content on the platform of any publisher. Experimenting with a completely new video format was very rewarding. Testing and iterating lead us to the development of highly shareable quiz and game videos for our audience of mostly teenage girls.
These videos are best viewed on a mobile device:
